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Apple just launched a new set of web pages dedicated to proving that they have a socially responsible supply chain. While it is very open and informative, to really "account for everything" as the website declares they need to go back further then just manufacturing and logistics. For example, what about the carbon emissions released when the trees are cut down and turned into pulp to make their boxes or when the aluminum is manufactured? They are only measuring when they take ownership of the goods, though on the other end they are taking responsibility for the consumer, i.e. the power use and recycling, which many don't consider in their numbers.
Either way, I applaud the openness of the data and I do feel better as a consumer. Lets hope and the Copenhagen event in the next few weeks public officials can do their part.
2 comments:
I applaud Appple for this initative. Supply Chain's are becoming more transparent and this is an excellent example of orignal thought! Regarads Matthew @ http://www.perceptant.com
Hi Christopher,
Part of my job is to find link exchange opp's for Con-way's Public Policy and Sustainability Blog at freightpublicpolicy.org. We just published a post relevant to this entry about reducing trucking's carbon footprint.
http://www.freightpublicpolicy.org/2009/11/reducing-trucking’s-carbon-footprint-small-decisions-can-lead-to-large-results-and-surprises/
We enjoyed your blog very much and have placed a link to Supply Chains Rock on your blogroll. We wanted to know if you would return the link back. Thanks for your blog and we'll continue to look for content on which we can comment.
-Jeremy
jgarland (at) kgmoment dot com
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