Wednesday, October 01, 2008
Using GPS to track cargo containers
Many months ago I blogged about some new services that were being created to help shippers track cargo using wireless technologies. Well a new one has recently gotten my attention by a little known company called arviem. One of the founding partners of arviem is a former colleague of mine Stefan Reidy. I only had the chance to work with Stefan for about 6 months and he had a passion for supply chains that matches mine, which is why I'm not surprised to see that company has launched.
The best way to describe arviem's service is to use a simply analogy. Let's say you are importing a container filled with bananas. While its very easy to get an estimate when this container will arrive, what if you could have real time updates when that container is in the middle of the ocean? And what if you could find out what the temperature of the container to make sure your bananas aren't going to spoil. Or what if some Somalian pirates decide to steal your container? Wouldn't it be great to track it down? Ahhh. Now you see the power of this solution.
Sweet Life already knows this. They are an innovative producer of high quality sweeteners, breath mints and semi-pharmaceutical products, has begun working with arviem to improve its global supply chain visibility for trade lanes between China and Europe.
To read more check out the press release here.