Monday, September 08, 2008

Doing away with cardboard at HP

I've always been open about the fact that I work for IBM, so this post will probably surprise you when I praise one of our biggest competitors HP.  I caught a video this weekend on HP's new strategy in shipping its laptops.  Instead of packing them in cardboard boxes, which then sit on the shelves of retailers they have begun to ship them in 100% recyclable laptop cases (see photo).  The cases offer the protection of a box, yet provides more functionality to the consumer.  While the nervous HP spokesperson doesn't go into the supply chain, I'm curious on any difference in the number of laptops that can fit on a pallet.  I'm also curious on the carbon footprint of making the laptop case and if its as environmentally friendly as producing the boxes. Because at the end of the day the environmental impact starts and ends with the product coming out and back into the Earth. Check out the video here.


6 comments:

Christian said...

I'm actually working at HP, but not in the PC division. Let me give you a little inside in the product you mention. It was designed as a result of a Walmart Challenge for the design of the electronics product that would reduce environmental impact. For more details you may want to check www.hp.com/go/walmartchallenge.
Now to answer your question about manufacturing impact. First you should know that to make cardboard requires a lot of water and quite some energy. The bags are made of 100% recycled material, and reduces the packaging waste by 97%. Oh and by the way, both the product and the bag are fully recyclable. You may know that in the US only, HP recycles 250M tons of electronic waste per year.

Christopher Sciacca said...

Thanks Christian. While we are competitors, we all live and share the same planet. So this is great stuff.

Silvia said...

very intersting post and comment. thanks guys!

K2 said...

HP (NYSE: HP) is selling its Pavilion dv6929 laptop in a messenger bag made of 100% recycled materials, doing away with 97% of its conventional cardboard and plastic packaging.

As a result, Walmart (NYSE: WMT) named HP the winner of its Home Entertainment Design Challenge, singling out the company for further reducing the environmental impact of personal computers.

The smaller, innovative design not only reduces packaging, but also conserves fuel and reduces CO2 emissions by removing the equivalent of one out of every four trucks previously needed to deliver the notebooks to stores.

The computer is exclusively available in Walmart stores and Sam's Club locations, where the HP notebook will be displayed on shelves in only the HP Protect Messenger Bag. Customers who purchase the HP notebook will leave the store with the computer and its accessories in the notebook bag--no boxes.

Customers who purchase the computer can also recycle an old computer free of charge at the stores.

Columbiaredhot.com said...
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Columbiaredhot.com said...

"The smaller, innovative design not only reduces packaging, but also conserves fuel and reduces CO2 emissions by removing the equivalent of one out of every four trucks previously needed to deliver the notebooks to stores."

Sounds like a few more people are losing their jobs. They won't be able to buy that HP laptop for little Johnny this year. Planet 1, Truck Driver 0.