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The TREC controllers come standard with eight sensors, which can pick up changes in temperature, climate, tampering, lighting and radiation. Up to 65,000 sensors can be included on the TREC tags, depending on the type of cargo. So for example, if you are shipping chocolate bars from Europe and the temperature drops below room temp, the TREC tags can notify the shipper, the retailer or the manufacturer that the bars are now syrup. Competitive advantage, you bet.
IBM and Maersk plan to start a pilot this November and then by the 2Q next year the devices will be commercially available. The question came up several times during the press conference about the cost and ROI. While the cost is still being determined, the ROI can be looked at several ways. Maresk Logistics can offer this to its clients as a competitive differentiator in a field that is very similar. For manufacturers and retailers, it could lead to faster customs inspection, which means faster time to the store shelves and real-time updates can allow for last minute changes to the port of destination, which could be crucial when one is trying to avoid a closed port for example like in New Orleans. So ROI may not be directly in dollars and cents, but the collateral benefits are clear.
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