Wednesday, March 25, 2009
Finally a retailer that gets global logistics
For some reason retailers in the US haven't figured out that they can build up their consumer base simply by allowing consumers to order products online and have them shipped globally. You would be surprised, by the number of leading clothing retailers like JCrew and Banana Republic that won't ship outside of the US. Why? I have no idea. They could easily let UPS and/or FedEx handle all of the complicated customs and logistics issues. But they choose not too. Well Apple has finally figured this out. While they have an online store in dozens of countries and languages, if you want something shipped to Austria, you need to order from the Austrian Apple store online and if you don't speak German or if you don't live in Austria, well then tough. Until today...
Apple announced Cross Borders, which allows US customers to ship to over 20 countries, including Switzerland and Austria, where I happen to spend my days and nights. This makes me very happy. The other benefit is that expats and others that don't speak the language can order from the US online Apple store and have it shipped to them locally. Brilliance? No, just solid logistics outsourcing 101.