Outsourcing the Editorial Content of a Magazine

Seems like these days everything is being outsourced - which is not a bad thing by the way. I was recently on the homepage of CSCMP's Supply Chain Quarterly magazine and upon looking at the editorial staff page I noticed some friendly names, including Mitch Mac Donald, Peter Bradley and John Johnson, who also happen to be the editorial team at DC Velocity, which they probably should disclose, to both showcase their expertise and to be open with the readers of the Quarterly.

I couldn't find anything connecting the two magazine's together, except for some banner ads. But aside from that it makes perfect sense to me. Mitch and team probably have tons of great content, so why not reach the massive audience of CSCMP with their keen insights on all things that are supply chain. The only challenge will be to keep the content unique for each publication, but knowing these guys fairly well I can't imagine that being a problem. If this is a new endeavor best of luck, if it's not sorry for not noticing sooner.