Whenever I tell a friend, colleague or family member about my job as soon as the words "supply chain" are muttered I immediately see glassy eyes followed by a yawn or two. Little do they realize that every time they discard or recycle a carton of milk they are completing the end of the supply chain cycle. Without supply chains consumers would be stuck using products that they had to make or grow with their own two hands. Still not excited, well visit often and eventually you will be.
Monday, August 01, 2005
Forbes Puts Logistics Front and Center
Exclusive. You read it hear first. On August 15th, Forbes Magazine is launching a supply chain logistics destination website to the business section of its Forbes.com website. Managed by supply chain pundit, Bob Malone, the site will feature original news content in both written and video formats.
You may be saying to yourself, "big deal." But actually it is. Up until recently logistics related news has been only covered in detail by the trade media, such as Inbound Logistics, Logistics Today and Logistics Management. The fact that a recognized and prestigious publication such as Forbes is dedicating some virtual real estate on the topic means that logistics is escalating in importance to business leaders -- a good sign for us all as we look to take the supply chain from the basement and into the board rooms.
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