Monday, August 01, 2005

Forbes Puts Logistics Front and Center

Exclusive. You read it hear first. On August 15th, Forbes Magazine is launching a supply chain logistics destination website to the business section of its website. Managed by supply chain pundit, Bob Malone, the site will feature original news content in both written and video formats.

You may be saying to yourself, "big deal." But actually it is. Up until recently logistics related news has been only covered in detail by the trade media, such as Inbound Logistics, Logistics Today and Logistics Management. The fact that a recognized and prestigious publication such as Forbes is dedicating some virtual real estate on the topic means that logistics is escalating in importance to business leaders -- a good sign for us all as we look to take the supply chain from the basement and into the board rooms.

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