Accounting for Everything in the Green Supply Chain

Apple just launched a new set of web pages dedicated to proving that they have a socially responsible supply chain. While it is very open and informative, to really "account for everything" as the website declares they need to go back further then just manufacturing and logistics. For example, what about the carbon emissions released when the trees are cut down and turned into pulp to make their boxes or when the aluminum is manufactured? They are only measuring when they take ownership of the goods, though on the other end they are taking responsibility for the consumer, i.e. the power use and recycling, which many don't consider in their numbers.

Either way, I applaud the openness of the data and I do feel better as a consumer. Lets hope and the Copenhagen event in the next few weeks public officials can do their part.

Operation ECO

Interesting new report out that contains the results from a comprehensive survey of hundreds of industry professionals, including executives from IBM.

Among the key findings were that 76 percent of companies have yet to consider carbon footprint or greenhouse gas emissions across their extended supply chain, yet two-thirds of these companies expect customers to demand this within the next year. Sad, sad, sad.

Here is a link to download a complimentary copy of the full report
http://www.eco-opscenter.com/reports.php