Last week I attended the
Crossroads 2007: Supply Chain Innovation Summit hosted by MIT in Zaragoza, Spain. Speakers included IBM, Johnson & Johnson, DHL and Best Buy. Supply chain innovation was the common thread between all the speakers and its interesting to hear about w

hat supply chain innovation means to different people. For example, DHL's example of innovation was how they removed the windows on a plane to fit a box into a cargo hold. Innovation or logical, you decide. During the IBM presentation we discussed innovation as an employee that invented an electronic device. The device sticks to the boxes of our high end servers and it records if the box is tilted or tipped, which can cause damage. Knowing the precise time the box was tipped could pinpoint which 3PL is responsible. The device is currently patent pending.
What I was glad to see was that innovation isn't just about consumer devices like iPods and xBoxes, it's about thinking differently about processes and taking action. So in reality innovation can be a logical solution after all.
I am also trying to confirm in the clothing retailer, which is based in Spain, is named after the city of Zaragoza. Anyone know?